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	<title>Jewish Multiracial Network &#187; fashion</title>
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		<title>Jewish + Latina = Jewtina</title>
		<link>http://www.jewishmultiracialnetwork.org/2010/05/jewish-latina-jewtina/</link>
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		<pubDate>Tue, 25 May 2010 04:44:16 +0000</pubDate>
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				<category><![CDATA[News]]></category>
		<category><![CDATA[clothing]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[Latino]]></category>

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		<description><![CDATA[<p>Attention, Jewish Latinos: Jewtina is in town! No, “Jewtina” isn’t a Jewish-Latina singer; it’s a new—and unique—clothing line geared toward the Jewish-Latino community.</p>
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			<content:encoded><![CDATA[<h4>Mandy Cohen<br />
JVibe</h4>
<p><img src="file:///C:/DOCUME%7E1/COURTE%7E1/LOCALS%7E1/Temp/moz-screenshot.png" alt="" /></p>
<p>Attention, Jewish Latinos: Jewtina is in  town! No, “Jewtina” isn’t a Jewish-Latina singer; it’s a new—and  unique—clothing line geared toward the Jewish-Latino community. Jewtina  was founded by Adriana Lopez and her daughter, Breanna. The line  includes an array of clothing and accessories for women, children and  men, integrating familiar Jewish images and phrases.</p>
<p>“We have incorporated flags of different  countries, and we will also add phrases like ‘Mexi-Jew,’ ‘Kosher-Ricans’  and more,” says 16-year-old Breanna, the company’s creative director.  “But our main priority is branding the Jewtina name. Being proud of  being a Latina Jew, our logo will be the main focus.”</p>
<p>With other Jewish fashion lines around,  Jewtina is the only company that caters toward the Jewish-Latino  demographic. “We thought it would be cute to have something for the  Latino Jews!” Breanna says. “Last year, [<em>JVibe</em>] had [actress]  Nathalia Ramos on the cover, and we read the article with her talking  about how proud she is of her two cultures. We were already saying  ‘Jewtina,’ and we thought if we had a line we could send her a shirt!  Then we started thinking about the Jewtinos in Hollywood: Brett Ratner,  Geraldo Rivera, Jamie-Lynn Sigler, all the telenovela actors and other  Jewtinos like us, and so … Jewtina was born.”</p>
<p>Breanna and her mother have received many  emails from other Jewish Latinos expressing their love for the new line.  They’re happy that there’s finally something geared toward them. The  Jewtina name and logo was created inadvertently in the Lopez household.  “My mom and dad would always make up names like that,” Breanna says. “My  mom calls us ‘Col-Mex-Jewbans,’ and it went from there. ‘Jewban’ is  popular for the Cuban Jews, and we always said we were ‘Jewtinas.’ [We]  decided to trademark it. It just stuck.”</p>
<p>Breanna&#8217;s brother,  David, models a Jewtino design.Currently at a  school for arts and enterprise in the Los Angeles area, Breanna enjoys  channeling her love for fashion and being creative director of Jewtina.  “I’ve been involved in every detail, from the logo concepts to designing  the website to choosing vendors. I enjoy choosing the styles of shirts,  colors and logos. I also enjoy modeling the shirts with a professional  photographer. I’m more creative than anything, and my parents … wanted  me to have something of my own. My parents … always wanted me to know  that by … working hard and having faith, you can do anything.”</p>
<p>From Colombian and Mexican descent, Breanna  is a full-fledged Latina, and she clearly embraces her roots. “My mother  didn’t really know God or embrace her Jewish heritage until she was 23.  I was about 4 [when I did], so I’m a proud Jewtina,” she says. “I feel  Latina because of our language and customs, and I feel privileged to one  day hand down both my cultures and beliefs to my children. I set the  Shabbat table every Friday because my mother tells me it will bring me  my <em>bashert</em>!”</p>
<p>Having not been to Israel before, Breanna and  her family are planning to visit in the near future. “We already have  people in Israel waiting for Jewtina,” she adds. “We not only will have  customers there, but part of our proceeds will go to helping Israel  provide food and support for people making <em>aliyah</em>.”</p>
<p>To view and order Jewtina products online,  visit <a href="http://www.jewtina.com/" target="_blank">jewtina.com</a>.  And to get your hands on a free T-shirt, enter our <a href="http://www.jvibe.com/jewtina-contest">contest</a>.</p>
<p>Breanna models her signature Jewtina design.</p>
<p>Mandy Cohen is 18 and a member of the <em>JVibe</em> Teen Advisory Board. She is at university in London studying journalism  and psychology. She loves fashion, traveling, learning new languages  and going to the movies.</p>
<p><strong>Originally published <a href="http://www.jvibe.com/Pop_culture/Jewtina.php" target="_blank">here</a>.</strong></p>
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